Professional buyers and the value proposition

“Segmenting Industrial Buyers by Loyalty and Value”

The process of “market segmentation” is a cornerstone of modern marketing and an essential task for relatively smaller seller organisations as they address themselves to markets much larger and more diverse than their limited output capacity. In mass consumer markets the process is, arguably, well developed and sophisticated. In industrial markets, it is generally acknowledged that the process ...

The quality-value proposition in health care.

Powerful forces are converging in US health care to finally cause recognition of the inherently logical relationship between quality and money. The forces, or marketplace "drivers," which are converging to compel recognition of the relationship between cost and quality are: (1) the increasing costs of care; (2) the recurrence of another medical malpractice crisis; and (3) the recognition inside...

The value proposition of molecular medicine.

The value proposition in percutaneous coronary intervention.

New therapies are incorporated into clinical practice for a variety of reasons. Usually, they are more efficacious than what is currently used for a specific disease state. Sometimes, they are just as efficacious but safer. When a new treatment strategy is able to achieve better efficacy and safety, at an equal or lower cost, it becomes a “dominant” strategy. Few therapies in cardiovascular med...

The Business Model of Sports Academies with an Emphasis on Value Proposition and Customer Segments

Background. Nowadays, sport is considered as a good base for marketing and entrepreneurship. Business model design is also increasingly welcomed. But in the field of sports businesses and sports academies in Iran, no research has been conducted, and no specific business model has been introduced. Objectives. The purpose of this study is to identify and prioritize the value proposition componen...